A BMW M executive says the Bavarian firm has no interest in “winning a top speed competition” with its SUVs, explaining it is “not aiming for just one superlative”.

Daniel Schmidt, BMW M’s head of product management, made to comments while speaking to motoring.com.au.

“We’re not looking at winning a top speed competition against any competitor. We want to create the best possible high performance for an SUV. In this respect, we always try to find the best solution technically, with lateral not just longitudinal performance,” Schmidt said.

“It’s not about one top value in one dimension,” he told the Australian publication, adding customers wanted to “experience the best overall package”.

“This might mean not being the best in every different dimension, but having the best overall package. We are not aiming for just one superlative; to have one headline."

BMW's most extreme SUVs are the new X5 M Competition and X6 M Competition, which each employ a twin-turbo 4,4-litre V8 petrol engine delivering 460 kW and 750 N.m to all four corners. That’s enough, says the firm, for a dash from standstill to three figures in just 3,9 seconds (or a tenth quicker in the case of the X6-badged version). Top speed is limited to 290 km/h for both.

“We want to convince customers and deliver what we promise with our sub-brand BMW M. What we have to deliver and what we want to deliver is now the best overall package,” he added.