South Africa has become the latest market to have its BMW and MINI Driving Experience recognised with the “Official Partner of M” certificate, which the Munich-based brand says guarantees that it meets the “highest quality standards”.

During the certification process, BMW M GmbH provides training guidelines in order to achieve homogeneous safety and quality standards for the BMW and MINI Driving Experience. Since 1997, BMW says it has been training its instructors according to uniform global standards and testing them in an “intensive process” at the international BMW Instructor Academy.

In South Africa, BMW says a “diverse course offering” awaits participants. Four instructors and 27 vehicles are currently on hand, with the focus being on BMW M track training courses. A glance at the local website shows that a number of packages are available.

“The BMW and MINI Driving Experience has a greater presence than ever outside Germany,” said Robert Eichlinger, head of the BMW and MINI Driving Experience.

“I am pleased that we are now able to offer customers on all five continents the highest possible quality of driver training courses. This means that our customers benefit from an unforgettable driving and brand experience, while also allowing us to convey valuable tips for driving in road traffic."

The first international location to receive the “Official Partner of BMW M” status was the Netherlands in 2015. The United States (in both South Carolina and California) followed in 2017, the same year as South Korea, Australia and the Nordics (Norway, Sweden, Finland and Denmark).