The term ‘NFT’ is being thrown all over the show at the moment and with digital art seeming to form a significant part of non-fungible tokens, it was only a matter of time before someone thought it a good idea to incorporate some form of digital art into an automobile, right?
It would seem as though BMW are on a veritable technology roll at the moment with the unveiling of iX M60, followed by iX Flow and now their digital art thing. Dubbed ‘Digital Art Mode” it has been created by well-known Chinese multimedia artist, Cao Fei. Sound familiar? That’s probably because it is she, of 2017 M6 GT3 art car fame and what she has created is what BMW defines as “a holistic user experience featuring both a functional and an emotional level.”
In essence, the iX M60’s drive control, steering control, mood lighting, and sound become one with Fei’s digital artwork with the BMW Curved Display’s colour scheme and graphics also being synchronized with the visual experience. The showcase of this technology at CES 2022 has been called the Quantum Garden (no this isn’t a field full of minibus taxi’s) and depicts visual spaces filled with dots, light beams, as well as nebulae which constantly move towards and away from one another at varying speeds, while growing and shrinking again and again, too.
It sounds like a lot that’s going on, because it probably is, but Fei describes her work as mostly representing the connection of people, groups and systems that all affect each other, as well as “a poetic collection of universes, countless atoms, nebulae, and thousands of fast-moving beams of light from the depths of the universe, and those trailing strings of galaxies, growing larger and smaller, intersecting and extending, combining and separating, perceiving and listening to each other, around a myriad of constantly rotating centres.”
BMW have said that this feature will come to other models in their lineup in 2022, either via OTA (over-the-air) updates or installed in dealerships.