The one-off Bugatti La Voiture Noire has been revealed at the 2019 Geneva International Motor Show, billed as the most expensive new vehicle in the world.

Conceived as “far more than a modern interpretation of Jean Bugatti’s Type 57 SC Atlantic”, the La Voiture Noire (which translates from French to "The Black Car") boasts bespoke body panels handcrafted from carbon-fibre.

So, what sort of money are we looking at for this one-off, coach-built creation? Well, the French firm says the La Voiture Noire is priced at €11-million (that’s around R177-million, if you're counting) before tax, making it the most expensive new car of all time. But put away your wallets, folks … it’s already been sold to a Bugatti enthusiast who is "fascinated" by the original Atlantic.

As you’d expect, the one-off retains the firm’s familiar 8,0-litre 16-cylinder engine, which again churns out a whopping 1 103 kW and 1 600 N.m (and culminates with as many as six tailpipes).

“Bugatti arouses passion and emotions throughout the world. Customers expect us to continually surprise them and to raise the goalposts beyond the limits of their imagination. We have just succeeded in doing so with ‘La Voiture Noire’,” said Bugatti president, Stephan Winkelmann.

“Our history is both a privilege and a responsibility – the responsibility for continuing the Bugatti heritage into the future. With 'La Voiture Noire', we are paying homage to our heritage and bringing speed, technology, luxury and aesthetics forward to a new era,” he added.