Porsche South Africa has opened a new Porsche Studio in Cape Town, the first of its kind in the Southern Hemisphere.

Situated in the V&A Waterfront, Porsche SA says its new site “adopts an innovative sales format, enabling Porsche to interact with a wider target group”, adding that “visitors will enjoy an immersive brand experience, highlighting a range of Porsche services”.

While the existing Porsche Centre in Cape Town remains the city’s bona fide dealership, the local arm of the German automaker says it will be possible to specify and purchase vehicles directly from the Porsche Studio.

In fact, should a visitor be interested in making a purchase, the brand says their vehicle of choice can be customised in the dedicated "Trimming and Configuration Labs", with further tailoring possibilities from Exclusive Manufaktur.

You’ll find the new Porsche Studio Waterfront at 3 Waterway House South on Dock Road.