Remember the Range Rover SV Coupé revealed in March 2018? Well, Land Rover has confirmed the two-door SUV will not go into production, despite earlier saying some 999 units would be built.

“We have taken the difficult decision to inform our customers that the Range Rover SV Coupé will not proceed into production. Instead, Land Rover is focusing its resources and investment on the next generation of world-class products,” the Whitley-based automaker said in a statement, according to Autocar.

“With exciting plans for electrification, enhanced craftsmanship, innovation and technology we are working to ensure that we continue to offer our customers a choice of world leading SUVs.

“Our Special Vehicle Operations division is continuing to develop exciting cars that push the boundaries of luxury, performance and capability – the all-new Jaguar F-Pace SVR is weeks away from its first deliveries and we have many more new models in development,” the firm added.

Conceived by Land Rover Design and Special Vehicle Operations, the four-seater SV Coupé was to be built by hand by the British brand’s SVO division in Warwickshire. Land Rover South Africa, meanwhile, had said an “extremely limited number” would be headed to local shores.

Measuring 5 013 mm long, the SV Coupé was to be the fastest-ever full-size Range Rover, with a top speed of 266 km/h. Powered by a 416 kW/700 N.m version of the firm’s familiar 5,0-litre supercharged V8 petrol engine (mated to an eight-speed ZF automatic transmission), it was also set to be the most powerful unit ever used in a full-size Range Rover, resulting in a claimed 0-100 km/h time of 5,3 seconds.

Interestingly, with the exception of the bonnet and lower tailgate, Land Rover said all of the two-door SV Coupé’s aluminium exterior panels (and front and rear bumpers) would be new. Eight body colours were be offered, in gloss or satin effects.