A British design veteran says he’s worried the “ugly stick” is being waved around “vigorously” in some parts of the automotive industry.
Peter Horbury, who has been in the industry for more than 40 years and is currently executive vice-president for design at the Geely Auto group, made the comments during an Automotive News Europe podcast.
“I don’t see anything wrong in doing ‘beautiful’. I do get worried the ‘ugly stick’ is getting waved about vigorously in some parts of the world,” Horbury said, without calling out any one particular automaker.
“In some Japanese designs, there’s almost a random line and shape pasted onto the car, which cuts up the car into pieces,” he continued.
“But if you look at a beautiful design like the [Jaguar] E-Type, there’s a flow that goes all the way through from front to back undisturbed. And then the details are drawn into that shape, but not disturbing it,” he explained.
In his current role, Horbury supervises the design work of Geely, Lynk & Co, Proton and Lotus. He has also held key design positions at Volvo Cars and Ford, overseeing Jaguar, Land Rover and Aston Martin design as part of the Blue Oval brand’s now-defunct Premier Automotive Group.