Ferrari has appointed Benedetto Vigna as its new Chief Executive Officer. The Italian national has headed some of the world’s leading technology companies, including most recently a division STMicroelectronics.
Ferrari Chairman John Elkann believes this experience will help lead the necessary changes that lie ahead for the iconic Italian marque.
As we reported earlier this year, Ferrari is planning to launch its first all-electric supercar in 2025 as part of a wider electrification strategy that also includes plug-in hybrid offerings. The company promises that its future electric products will stay true to the passion and uniqueness that Ferrari customers have come to expect. Ferrari is also planning to launch a crossover called the Purosangue.
“We’re delighted to welcome Benedetto Vigna as our new Ferrari CEO,” Elkann said. “His deep understanding of the technologies driving much of the change in our industry, and his proven innovation, business-building and leadership skills, will further strengthen Ferrari and its unique story of passion and performance, in the exciting era ahead.”
52-year-old Vigna joined ST back in 1995 and founded the tech company’s MEMS (Micro-electromechanical Systems) and Sensors Group, which went on to achieve market leadership in motion-activated user interfaces. His responsibilities were subsequently expanded to include connectivity as well as imaging and power solutions.
“It’s a special honour to be joining Ferrari as its CEO and I do so with an equal sense of excitement and responsibility. Excitement at the great opportunities that are there to be captured. And with a profound sense of responsibility towards the extraordinary achievements and capabilities of the men and women of Ferrari, to all the company’s stakeholders and to everyone around the world for whom Ferrari is such a unique passion,” Vigna enthused.