Ford is expanding in the Middle East and Africa

By: CAR magazine

Have you ever wanted a certain type of Ford, but it wasn’t available in South Africa? Well, that’s about to change in the near future. If you love Ford cars, you’ll be excited to hear thatĀ Ford is bringing 25 new vehicles to Middle East and African markets by 2016 as part of its aggressive expansion plans in its newest business unit.

“Ford is bringing a full family of safe, high quality, fuel efficient and fun-to-drive cars, trucks and SUVs to customers throughout the Middle East and Africa region,” said Jim Benintende president, Ford Middle East and Africa.

Vehicle sales in the MEA are expected to grow by 40 percent by the end of the decade to 5.5 million vehicles. Ford is putting the right structure and people in place in order to bring a full family of vehicles that customers will want to the region.

“The new business unit will give the region the focus it deserves and help spearhead Ford’s continued growth in emerging markets. Africa is one of the youngest markets in the world, and there is an opportunity to provide an affordable product for the people of the continent,” Benintende said.

He also emphasised that priorities include supporting Ford’s dealer network throughout the Middle East and Africa to service customer needs. Ford currently sells about 200,000 vehicles a year throughout the Middle East and Africa region.

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