The Ford Ranger and Everest have been cornerstones in the South African automotive market for years and the current generation looks set to receive a refresh by 2026. Here is what we know so far.
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The Ford Ranger and Everest have cemented themselves as mainstays in the South African automotive scene. Renowned for their ruggedness, versatility, and capability, they’ve resonated with drivers navigating the country’s diverse terrain. The Ranger, a global icon since 1983, has thrived locally as both a workhorse and a lifestyle vehicle. Its evolution into a sophisticated yet robust bakkie caters to both commercial and leisure needs, solidifying its dominance in the segment.
The Everest on the other hand has rapidly gained popularity as a family-oriented SUV with off-road prowess. It bridges the gap between passenger cars and traditional SUVs, offering comfort, space, and capability in equal measure. Both models have consistently ranked among the top sellers, significantly contributing to Ford’s market share. This success can be attributed to factors like a strong dealer network, competitive pricing, and a loyal customer base.
However, the automotive industry is a dynamic landscape. To maintain its leading position, Ford is reportedly planning a significant refresh for the Ranger and Everest in 2026, with whispers of potentially groundbreaking changes. As reported by Drive, this mid-cycle facelift could mark a shorter lifecycle for the current Ranger compared to its predecessors.
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South African consumers have a deep connection with these models, and any updates must carefully consider local preferences and conditions. A successful refresh will not only solidify Ford’s dominance but also excite the market with fresh offerings. While official details remain scarce, speculation suggests a range of electrified powertrain options, advanced driver assistance systems, and cutting-edge technology features. The intensifying competition in the ute and SUV segments means the 2026 Ranger and Everest will need to pack a punch.
A hybrid or plug-in hybrid variant, alongside enhanced off-road capabilities, hints at Ford’s strategy. As the industry embraces electrification and autonomous technology, the future of the Ranger and Everest is intriguing.
