Many feared the Covid-19 pandemic had been the final nail in the coffin for international motor shows, which had already been struggling with negative publicity following widespread climate protests like the ones staged at the 2019 Frankfurt show.
However, the successful staging of the 2021 Shanghai Motor Show in April brought some hope that the car show could live again, and now it appears that the European show scene is getting into gear following the recent confirmation that the Geneva Motor Show has been given the green light for 2022.
The Geneva International Motor Show (GIMS) has announced that it is on track to host an event from 19 to 27 February 2022, with press days on the 17th and 18th. The timing is a little earlier than usual as the event has in the past been staged in March.
Geneva Motor Show organisers promise “an exciting evolution, which is reported to be substantially different from the past, assuming favourable pandemic conditions”.
“My team and I can hardly wait to present our concept to the exhibitors and subsequently to the public,” GIMS CEO Sandro Mesquita added.
“We really hope that the health situation and the corresponding policy regulations regarding Covid 19 will allow us to bring it to life.”
This will be the 91st staging of the Geneva Motor Show. The organisers have promised to disclose more details on the 2022 show, and its overall concept, in the coming weeks.
Will it be something more akin to the Goodwood Festival of Speed, as has been previously touted for a renewed Frankfurt Motor Show? You’ll have to watch this space.