The new Land Rover Defender officially launched in South Africa late in July 2020. So, how many units were sold in its first full month on the market?
Well, we’ve laid our paws on official sales data from Naamsa, which shows 125 examples of the Defender were registered locally in August 2020. For the record, this represents nearly 40 percent of Jaguar Land Rover sales for the month.
That, of course, makes the Defender the British firm’s best-seller in August, with the Range Rover Sport (47), Evoque (46) and Discovery Sport (23) quite some way behind. Next for Land Rover SA was the Discovery (22), Velar (20) and Range Rover (10).
And the Defender’s rivals? Well, the Toyota Land Cruiser Prado (which will later in 2020 receive a new engine option) managed 66 units, while the Jeep Wrangler ended the month on 25 units. Mitsubishi’s Pajero (which is still available, with production set to end in 2021) finished on 14 registrations. A single Toyota FJ Cruiser was registered, too.
See Full Land Rover Defender price and specs here