A new study by a German economics professor suggests that Ferrari made an operating profit of €69 000 (that’s just short of R1,1-million) for every new vehicle it sold in the first half of 2018.
According to a Börse Express report on the study by Duisburg economics professor Ferdinand Dudenhöffer, the Maranello-based automaker was the most profitable brand in the industry in the first six months of the year (it delivered 4 591 units in this time).
Dudenhöffer’s study furthermore showed that Porsche was “twice as profitable” as the likes of Mercedes-Benz, BMW and Audi, scoring an average of almost €17 000 (R265 000) per vehicle sold in the reporting period.
Interestingly, the study also showed that Jaguar Land Rover made a mere €800 (around R12 500) on each vehicle it sold in the first half of 2018, while Tesla and Bentley actually lost money (with the British automaker claiming this was thanks to its heavy investment in electric vehicle technology).
