Since the new Mazda CX-30 unveiled at the Geneva International Motor Show slots neatly between the smaller CX-3 and the larger CX-5, you may be wondering why it wasn’t simply badged as the CX-4. Well, wonder no more.

Speaking to Car and Driver, a US representative from the Japanese firm pointed out – as you might have known – that the brand already sells a vehicle wearing the CX-4 moniker in China. Apparently, the automaker was keen to avoid any confusion that could come with marketing two different vehicles under the same name, even in different markets.

However, another Mazda spokesperson hinted to Motor1.com that future members of the brand’s crossover stable could also follow a new nomenclature that kicks off with the CX-30.

"While the CX-30 slots in nicely between the CX-3 and CX-5 in most dimensions, Mazda gave it a distinctive name because it’s an all-new vehicle with features not yet available on others in the line-up and the first of the CX models to adapt the new Kodo design," the Mazda spokesperson told the publication.

"Whether future CX models will follow that naming philosophy in their reveals, we’ll have to wait and see," he added.

Well, whatever the reason for adopting a name that doesn't quite fit in with the current range, we have confirmation from Mazda Southern Africa that the new CX-30 will launch locally in the first quarter of 2020.