Toyota currently sits at a record high market share for this year, at 22.5 per cent, while it’s 44.5 per cent ahead of its nearest competitor in the retail race.
This all thanks to the latest version of Toyota’s “tougher-er” Hilux which once again topped the sales charts in May.
Hilux units helped Toyota retain its number one status with an overall sales volume just shy of 10 000 units (9 642) for the fifth consecutive month this year, according to Toyota South Africa Motors.
Calvyn Hamman, Senior Vice President of Sales and Marketing for Toyota South Africa Motors, commented on this month’s results saying, “Taking a closer look at the Hilux numbers reveals that 90 per cent of the sales, which equates to 3, 200 units, is via the dealer channel; once again reinforcing just how popular the vehicle is with private buyers.
“I’m also happy to report that South Africa’s love affair with the Fortuner is stronger than ever. In its first full month on the market, this all-new model notched up an incredible 1 333 sales. It’s a fairly even spread across all the variants but noteworthy is the uptick in demand for the 2.4 GD-6 4X2 models; indicative of the growing popularity of Fortuner amongst trendy city dwellers.”
Due to the recent hike in fuel prices, Hamman predicts that hybrid sales will rise, another plus for Toyota which has a large number of hybrid models while the launch of the Prius is taken into account too.
Other significant performers from Toyota include the Quantum (1 325) and the iconic Land Cruiser 79 pick-up, which ranked up a class-leading 316 sales.
May was also a good month for the 300 series with 178 units sold.
Source: Toyota South Africa Motors
