The folks over at Interbrand have published their 2020 Best Global Brands report, which lists the most valuable brands in the world.
Apple, Amazon and Microsoft claimed the top three spots overall, but naturally we’re most interested in the automotive sector, global pandemic or not. So, which automaker leads the way in the 21st annual instalment of the report?
Well, Toyota again claimed the top spot (and seventh overall), despite its brand value dropping some eight percent year on year. Mercedes-Benz stayed in second spot (and eighth overall), with its brand value falling three percent, while BMW again grabbed third (and 11th overall), with its value dropping by four percent.
Honda, Hyundai and Tesla occupied fourth, fifth and sixth respectively, with Ford, Audi and Volkswagen in seventh, eighth and ninth respectively. Porsche, meanwhile, completed the table in tenth.
Other automotive brands in the top 100 overall this year included Nissan (59), Ferrari (79), Kia (86), Land Rover (93) and Mini (95).
The rankings are based on three key components that contribute to a brand’s cumulative value: the financial performance of the branded products and services; the role the brand plays in influencing customer choice; and the strength the brand has to command a premium price or secure earnings for the company.
The research covers the period between 1 July 2019 and 30 June 2020, with analysis undertaken between June and September 2020.
Check out Interbrand's 2019 list of the most valuable car brands below:
1. Toyota (51,595 $m)
2. Mercedes-Benz (49,268 $m)
3. BMW (39,756 $m)
4. Honda (21,694 $m)
5. Hyundai (14,295 $m)
6. Tesla (12,785 $m)
7. Ford (12,568 $m)
8. Audi (12,428 $m)
9. Volkswagen (12,267 $m)
10. Porsche (11,301 $m)