Claiming the top spot in the premium segment, Alfa Romeo clinched overall honours of the J.D. Power customer satisfaction study, ahead of Porsche and Lexus. All premium vehicle rankings listed here.
Alfa Romeo is back if there was ever any doubt that they had left. Their superlative offerings in the Giulia and Stelvio reaffirm this notion wholeheartedly and a diversifying range in the near future will allow the storied firm to compete in more segments. Along with many other international automakers gravitating to a certain electric future, the Italian marque is winning not only the hearts of prospective buyers but also providing superior customer satisfaction for those who own their vehicles.
It can be argued that a product is only as good as the customer support and after-sales service that comes with it. Alfa Romeo has produced vehicles in an era where dynamic and engaging drives are becoming further and fewer between. This, along with the aforementioned after-sales experience filters into customer satisfaction in the ownership process.
J.D. Power; a global leader in consumer research, data, and analytics was founded in 1968 and serves automotive buyers with free Market Reports on millions of new & used cars and bakkies for sale. Using quantitative data, the firm generates a report to determine the best and least satisfied customers in the American new vehicle market, among others. The happier a buyer is on average, the higher the brand score will be and Alfa Romeo seems to be doing a stellar job of keeping its customers satisfied in a time of high new car prices and slow deliveries.
The latest J.D. Power study has seen Alfa Romeo top the charts of a customer satisfaction study. With an industry average score of 786, Lexus managed 819, while the powerhouse that is Porsche mustered an impressive 831, missing the overall top spot by two points since the storied Italian automaker managed 833. BMW and Mercedes-Benz scored just above the industry average with 808 and 810 respectively.
The iconic Italian automaker recorded the greatest climb in the 14-brand premium segment, compared with last year’s customer satisfaction study, with a 25-point rise from the previous occasion which saw them finish in ninth place.
“Quality of our products and customer care are top priorities for Alfa Romeo, and we are genuinely proud to see our efforts have placed the brand at number one among Premium brands in the J.D. Power Sales Satisfaction Index,” said Larry Dominique, SVP, Head of Alfa Romeo North America. “We are focused on continually improving the overall customer experience of owning an Alfa Romeo, and this is a testament to our intense focus on enhancing the dealership component.”
Looking for more Alfa Romeo content? Here are a few stories to check out:
WATCH: Alfa Romeo Giulia GTA vs Quadrifoglio
Alfa Romeo revitalises Giulia and Stelvio with minor updates
Alfa Romeo launches Classiche program to preserve heritage cars
