The folks over at Interbrand have published their 2019 Best Global Brands report, which lists the most valuable brands in the world.
Apple, Google and Amazon again took the top three spots overall, but naturally we’re most interested in the automotive sector. So, which automaker leads the way in the 20th annual instalment of the report?
Well, Toyota again claimed the top spot (and again seventh overall), with its brand value climbing five percent year on year. Mercedes-Benz took second spot (and eighth overall), also growing its brand value five percent, while BMW again grabbed third (climbing to 11th overall), increasing its value by a single percent.
Honda, Ford and Hyundai occupied fourth, fifth and sixth, respectively, while Volkswagen, Audi and Porsche each climbed one place to seventh, eighth and ninth, respectively. Nissan, meanwhile, fell three to tenth, clinging to the final place on the table.
Other automotive brands in the top 100 overall this year included Ferrari (77), Kia (78), Land Rover (85), Mini (90) and Harley-Davidson (93).
The rankings are based on three key components that contribute to a brand’s cumulative value: the financial performance of the branded products and services; the role the brand plays in influencing customer choice; and the strength the brand has to command a premium price or secure earnings for the company.
Check out Interbrand's 2019 list of the most valuable car brands below: