The chip shortage has been with us for a while now and it has hit the automotive sector fairly hard but Porsche expects another sales record for 2022 despite the hindrance in 2021 that still saw them sell over 300 000 new cars worldwide.
Detlev von Platen, the Porsche executive board member responsible for sales and marketing recently gave some insight in Berlin for the German automakers expected form this year. He assured that with current orders brewing, he has high confidence for sales in 2022, even after Porsche reached new sales heights in 2021. More on the Stuttgart based marque here.
After growing in demand in all global sales regions during 2021 with China purchasing almost a third of every vehicle sold, Porsche sales numbers inevitably grew, by 11% to be exact. If this trend continues in 2022, over 335 000 units could be sold globally which would have seemed impossible for the brand that only sold 19 000 new products in 1996.
In order to accommodate this demand, Van Platen stated that Porsche planned to hire 400 additional workers which would bring the total workforce even closer to 40 000 employees. This is all to mitigate the longer delivery times after he stated “Wait times can last several months, in some cases up to a year,”
Expectedly, the 911 isn’t the model that is flying off the shelves but rather the more practical and popular Macan that is followed by the bigger Cayenne. Both models compete in the SUV segment which has grown in popularity over the years and enables sport based automakers like Porsche to continue producing more exciting vehicles. Far behind was the Panamera sedan and wagon which added to the 301 915 tally from 2021.
Despite a semiconductor shortage caused by Covid-19 and lapsing the apply-chain, Porsche seem set for another sales record this year.