BMW claims its M division was the world’s “most successful” company in the performance vehicle segment in 2019 thanks to record sales.
The Munich-based firm, which bills its M division as “an independent automobile manufacturer”, says 2019 was a record year featuring an “unparalleled model offensive”. Indeed, BMW M sold 135 826 vehicles during the reporting period, representing a year-on-year increase of 32,2 percent.
As we’ve already reported, Mercedes-AMG reached a final figure of 132 136 units (some 11,8 percent up) in 2019. Still, we suspect the likes of Porsche (which registered some 280 800 vehicles worldwide during the year) would take umbrage with BMW M’s claim to be the most successful firm…
“We are very proud of the fact that we have been able to acquire market leadership in the performance/high-performance automobile segment for the first time in the almost 50 years of the company’s history,” said Markus Flasch, CEO of the BMW M GmbH.
“This success is the result of a continuous growth strategy and shows how much BMW M, the authentic character of our products and the unique driving experience inspire performance-oriented customers all over the globe.”
Interestingly, the United States proved the largest single market, with 44 442 BMW M units sold in 2019. Germany was second with 26 110 units, followed by the United Kingdom with 17 688 units.
BMW confirmed 2020 would be marked by the world premiere of the new M3 Sedan and new M4 Coupé.
“With the latest product offensive, we have managed to attract new target groups to experience that unmistakable M feeling,” said Thomas Felbermair, head of sales and marketing at the BMW M.
“We are confident that through the market launch of numerous further attractive models, we will continue to forge ahead on our path to success in 2020.”