BMW has confirmed it has no immediate plans to use the new, flatter version of its famous roundel logo on its production vehicles.
After debuting the refreshed roundel on the recently revealed Concept i4, the Munich-based firm released a statement confirming the new corporate identity was “for online and offline communication purposes” only.
“The new logo is a new media branding and will be used in addition to the existing logo. It won’t be used on the vehicles or in the exterior and interior labelling [of] our dealerships; the existing logo remains in use there,” BMW said in its statement.
In addition, the BMW i and BMW M communication logos have been “completely reworked”, gaining a new logotype and new design principles, too. The company claims the update allows it to deliver on the “expectations and visual style of today”, adding the new logos are “better suited to the digital age”.
“The latest look of the BMW brand is geared towards the challenges and opportunities of digitalisation. The redesigned logotype expresses openness and strength of character to ensure a contemporary, future-proof presence both on- and offline,” the firm said.
Ryan has spent most of his career in online media, writing about everything from sport to politics and other forms of crime. But his true passion – reignited by a 1971 Austin Mini Mk3 still tucked lifeless in a dark corner of his garage – is of the automotive variety.