A high-ranking BMW executive has emphasised the Munich-based firm has “no plans” to build a double-cab bakkie to compete with the Mercedes-Benz X-Class, saying the company sees "no need".
Speaking to GoAuto.com, BMW Group Australia chief executive Vikram Pawah explained that such a vehicle would not be in line with the company’s brand values.
“We have no plans for it. Currently, in our product portfolio, there is no pick-up truck, and we don’t intend to plan for that either,” Pawah told the publication.
“I don’t really see the need for it right now. We are pretty much focused on our luxury [line-up], and I think the company has clearly defined that we are in the luxury business and that’s where we are going to be,” he added.
The comments echo those of Klaus Fröhlich, member of the BMW board responsible for development, who in 2018 said “there is no market” for a luxury bakkie.
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