BMW will reportedly reduce the number of engine variants and optional extras available throughout its model range as it bids to cut complexity and thus costs.
According to Reuters, the German firm’s finance boss Nicolas Peter confirmed the company planned to simplify its product portfolio.
The report suggests BMW will reduce the number of engine variants in its line-up, as well as the range of options available for each vehicle, effectively “scrapping features customers don’t use”. The Munich-based firm plans to shift to a “simpler, more efficient” method of producing cars, says Reuters.
Peter told the news agency that BMW was in a position to transition from combustion engines to electric powertrains without having to team up with another automotive group.
“We are very confident we can make it alone,” he said, though added electric vehicles were expensive to develop and thus generally less profitable than petrol- and diesel-powered vehicles.
“That’s why investment is so important. We have to find ways to get to a different cost level, especially with cells and batteries.”
In a 2020 defined by the COVID-19 pandemic, the BMW brand delivered 2 028 659 units, representing a year-on-year drop of 7,2 percent. The BMW Group, meanwhile, hit a total of 2 324 809 units (down 8,4 percent) over the same period.