The Bugatti Chiron has officially entered the final phase of its production run, just four years after it was officially revealed. The remained of the 500 bespoke units are limited to the Chiron Pur Sport and Chiron Super Sport form only. Just 40 build slots remain.
With this, the Bugatti Chiron has been a success for the French boutique manufacturer. 18 months from its initial announcement, 300 of the limited 500 series run of the Chiron had been sold. This sales momentum continued throughout the years and into 2021, despite global challenges such as COVID-19. The United States is the Chiron’s strongest market, contributing significantly to a record-breaking quarter in Q3, which welcomed Chiron sales that doubled year-on-year and even tripled in some regions.
With the revival of in-person events such as Pebble Beach Concours d’Elegance and a range of exclusive customer and media drive events, the brand says the Chiron continues to help drive Bugatti’s momentum, attracting universal acclaim, as the model becomes an increasingly rare proposition.
Hendrik Malinowski, Director of Sales and Operations, comments: “Our discerning customer base across the world consists of true Bugatti connoisseurs. They are hard-working, self-made individuals who regard owning one or multiple Bugatti masterpieces as the realization of a dream. They understand the devotion behind the pioneering design and engineering of each Chiron model. Their appreciation for the provenance and performance of our hyper sports cars comes from a genuine passion for the brand.
“With the Chiron Pur Sport and Super Sport, we are offering customers the culmination of years of continual development of the Chiron platform. This spectrum of performance, whether it be hitting the apex on-track, or cruising on Autobahns in total luxury, takes the Chiron to an entirely new level. Now with so few build slots remaining, the purity of the W16 recipe is being honored in style.”
