Everyone knows the brand, everyone has seen or read or perused the magazine. CAR magazine, a South African heritage brand, established more than 60 years ago, has now evolved its online platform, CARmag.co.za, even further to suit prevailing South African market conditions.
CAR is Southern Africa’s leading multimedia automotive consumer brand and it’s growing even further by partnering with the industry to meet South Africa’s motoring demands. In the latest development, media groups like Caxton are coming together to exponentially expand the reach of the platform and make the new CARmag.co.za platform the largest and most trusted motoring product of its kind.
South Africa has one of the most competitive automotive trading environments in the world with 53 passenger car brands and 3 236 model derivatives, representing the widest choice to market-size ratio anywhere in the world. As the largest manufacturing sector in South Africa’s economy, vehicle and component production accounted for 30,1% of the country’s manufacturing output in 2017. Caxton, CAR magazine and other key players have come together, and shared resources and knowledge to offer dealers affordable solutions and offer consumers informative options while accepting the responsibility to mend the disruption that has been caused in the market.
By adding the resources of Caxton Automotive to the strong CAR magazine brand, the new CARmag.co.za website will consist of a unique array of offerings to its users. This includes professional editorial content produced by the CAR magazine expert journalists and vehicle specialists, generic new car module offerings, special deals on new and used vehicles and dealership demo modules.
Advertising is available through highly targeted DMX Banners located on specific high-traffic pages while the CAR Dealer Directory will become the most comprehensive and user-friendly automotive directory in South Africa, covering all types of dealerships offering personalised profiles populated with inventory and navigation to service centres, spare parts centres and workshops.
Marc Scott, CEO at Vehicle Traders comments: “It’s been inspiring to develop this platform with our exceptional CAR magazine team. The new platform is the innovative and evolutionary product of this collaboration between forward thinking media groups and key industry role-players offering an intrinsic understanding of motoring South Africa. We have met the dealer network requirements and given the public world class content from their most loved motoring brand … CAR.”
“We believe that this platform will be the leading multimedia automotive marketplace for enthusiasts, buyers and sellers of vehicles and related products and services in South Africa, and be recognised as South Africa’s leading multimedia automotive consumer brand,” says Caxton Digital’s group marketing manager, Sharlee Moriarty. “A larger audience and a holistic marketing and advertising solution can be reached by combining newspaper, magazine and online platforms under the CAR brand.”
Terence Steenkamp, editor of CAR, further adds: “CAR has defined automotive media for more than six decades and, with this partnership, we’re excited that even more consumers will be exposed to this experienced magazine team’s insights and knowledge. That, in turn, will allow them to make informed purchasing decisions while browsing through the extensive vehicle listings under the CARmag umbrella. It’ll be a one-stop shop for all things automotive!”
This full multi-function automotive platform will highlight new cars, test them and rate them while offering the public a conduit to find great deals. It’s one website that houses only the best in quality content, vehicle listings, dealer directory and related products and services and as always - the authoritative voice in South African motoring.