Chery has confirmed that it will be re-entering South Africa with an aggressive product strategy that focuses on premium SUV and crossover offerings. The Chinese manufacturer will commence its release strategy by the final quarter of this year with the Tiggo moniker being the driving force of its product.
The brand states that it will partner with 30 dealerships across the country by the scheduled product launch date of Q4 2021. The proposed product range hopes to showcase world-class technology and performance making its vehicles truly “Fun to Drive”.
“For Chery, the South African office holds a very special significance. The country welcomed our vehicles with open arms in 2007, and we have been supporting our customer base of over 15 000 owners with parts and servicing ever since,
“Now we have the opportunity to enter the market directly, with a national network of dedicated Chery dealers and our completely new range of vehicles,” says Tony Liu, Executive Deputy General Manager, Chery South Africa.
The local range will be launched with the Tiggo 4 Pro which will be followed by the Tiggo 8 in Q1 2022 and the Tiggo 7 in Q2 2022. Following this SUV offering will be a Tiggo Cross for Q3 2022 and a Tiggo pick-up in Q2 2023. Local specifications and pricing is yet to be confirmed.
“When we introduce our first models in South Africa, customers will be excited to see that our focus is not only on the technology under the skin, but also in the cabin. Our range of intelligent driving assistance systems is world class, and we are a leader in the field of high resolution screens and touch- and voice-control technologies,” says Liu.
Chery says it will back the aforementioned dealers with a large parts warehouse, strong mechanical warranty and service plan, and a comprehensive 24-hour roadside assistance service. The brand is also studying the local introduction of its global Chery app, available on both iOS and Android, which will not only allow the owner to monitor his or her vehicle’s health but connect directly with the South African arm to book a service or interact with the customer service team.