In February 2024, Ferrari experienced a notable surge in local sales, signalling a robust start to the year. The brand reported a remarkable total of 12 vehicles sold, marking a significant increase compared to the same period in the previous year.
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This uptick in sales reflects a positive trend for the brand, showcasing the enduring appeal and desirability of its luxury automotive offerings.
Leading the charge in February’s sales figures was the SF90, with five units finding new owners. The SF90 represents Ferrari’s cutting-edge approach to hybrid performance, seamlessly integrating electrification with the brand’s renowned combustion engines. Its innovative powertrain, combined with striking design elements, continues to captivate enthusiasts worldwide. Interestingly, the SF90 is the most expensive model in the Prancing Horse’s local lineup, with units fetching up to R15 million.
Sales Breakdown for February 2024
- Ferrari SF90 – 5 units
- Ferrari Purosangue – 3 units
- Ferrari 296 GTB – 3 units
- Ferrari Roma – 1 unit
Following closely behind was the Purosangue (which comes in at R9.7 million) and Ferrari 296 GTB (priced from R6.8 million), with three units each sold during the month. The Purosangue marks Ferrari’s ambitious entry into the luxury SUV market despite the brand’s refusal to call it one. Regardless, the raised ride height model promises a unique blend of the automaker’s V12 performance heritage with the practicality of an SUV. Its sales success reflects the increasing popularity of high-performance SUVs among discerning customers. Similarly, the Ferrari 296 GTB, renowned for its blend of advanced technology and classic Ferrari styling, continues to attract enthusiasts seeking exhilarating driving experiences.
Related: Ferrari Expected to Launch 3 Models in 2024
Rounding out the sales figures for February is the most affordable model in the stable; the Ferrari Roma, with one unit sold. The R6.3 million Roma represents a modern interpretation of the classic grand tourer, offering a perfect fusion of timeless design and potent performance. Its appeal lies in its ability to provide a refined driving experience while maintaining the exhilarating performance expected from a Ferrari.
Ferrari is by no means a volume brand but with the impressive sales statistics likely surpassing the R120 million mark in revenue from February, it seems as though exotic performance vehicles are still the order of the day for the rich and famous!
