A Ferrari executive says the Italian firm plans to “become a lot less predictable” in its bid to “attract different customer profiles”.
Speaking to Autocar, Ferrari commercial and marketing chief Enrico Galliera revealed the Maranello-based company planned to create “new segments for Ferrari”.
“What we are trying to do is become a lot less predictable. We are currently working to redesign our products of the future,” Galliera said.
“For example, the SF90 Stradale is not a car that was in our product range previously. It’s a completely new car, new technology … a new segment. It is what we are calling a ‘range supercar’. It’s not a LaFerrari, but it does supercar performance and is available to a wider range of customers.”
He furthermore confirmed to the British publication “there are five launches in 2019”.
“We are creating new segments for Ferrari to attract different customer profiles. There are a few clients who are looking for something different.
“For example, Portofino is not necessarily ‘peak Ferrari’ but it’s more elegant, more comfortable. There were lots of people [who] wanted a Ferrari but were scared by [a] high-performance car.
“We’re not selling more of the same product. We grow without pushing a single model. We will see growth through new segments. And we expect to grow further in higher-end models. For example, the SF90, which has a 25 percent higher price than rest of range,” he said.
“We have a saying: different Ferraris for different Ferraristas.”
Of course, Ferrari is expected to launch its first SUV (bearing the Purosangue moniker) in 2022.