The recently launched Ford Puma is gaining traction in the South African market, showing promising sales figures immediately after its introduction.
Despite the brand’s indecision about bringing the model to South Africa, the Puma is proving to be a strong entry-level contender, outselling both the Ford EcoSport and Mustang combined in October.
For those who have not been keeping up with the latest automotive news, the Puma is equipped with Ford’s award-winning 1.0-litre turbocharged inline-three cylinder motor, delivering 92 kW of power and 170 N.m of torque delivered via a seven-speed DCT exclusively powering the front wheels. Its claimed fuel consumption of 5,3L /100 km is complemented by a cylinder deactivation system.
The vehicle comes standard with notable features, including 17-inch alloy wheels, automatic LED headlights, keyless start, an 8,0-inch infotainment screen supporting Apple CarPlay and Android Auto, a wireless charger, six speakers, ambient lighting, two USB ports, automatic climate control, a leather multifunction steering wheel, cruise control, hill assist, and rear parking sensors. Available in two variants, the Puma Titanium and Puma ST-Line Vignale are priced at R569 900 and R613 900, respectively. The compact SUV’s performance is underscored by Naamsa’s automotive sales data for October, revealing 91 units sold—a figure in line with its segment peers.
Considering its features and competitive pricing, the Ford Puma could possibly become a best-seller for the brand in the foreseeable future. The model’s swift success in outselling established counterparts indicates a strong market demand and positions the Puma as a key player in Ford’s lineup. As the automotive landscape evolves, only time will tell whether the Puma continues on this trajectory and establishes itself as a frontrunner in Ford’s lineup.