The head of Jaguar Land Rover insists the firm will not be sold to another automotive company, despite rumours to the contrary.

Speaking to Auto Express, Jaguar Land Rover CEO Ralph Speth said Indian parent company Tata Motors – which acquired the British automaker in 2008 – had no plans to sell.

“Today, it’s very simple. Jaguar Land Rover is not for sale,” Speth told the British publication.

Various earlier reports suggested automotive companies such as the PSA Group, the Hyundai Motor Group and even Fiat Chrysler Automobiles were in line to purchase Jaguar Land Rover from Tata.

“We are owned by Tata of India. This is the way things will stay. Tata – with Jaguar and Land Rover – is a leader, producing leading products that have won a total of six World Car Awards in the last three years,” Speth added.