A high-ranking Jaguar executive says the British firm has “no intention” of walking away from sedans, although admits the company may look at “different interpretations” of the body style.
Joe Eberhardt, president and CEO of Jaguar Land Rover North America, told MotorTrend the traditional saloon was facing a “challenge” with buying continuing to migrate towards SUVs and crossovers.
"The future of sedans is a challenge for the entire industry. A lot of our competitors have said they will walk away from sedans. We have no intention to do that,” he said.
"Sedans will have a future with the Jaguar brand. The question is what those sedans will look like and how many will there be. Those are all things we will study over the next couple of years," Eberhardt said, echoing recent comments from BMW's head of design.
In South Africa, Jaguar’s range currently includes the XE and XF sedans, with the XJ having gone out of production in mid-2019.
He added the company would likely look at “different interpretations” of the traditional saloon in the coming years.
"We will definitely always be in sedans. That's no question. I also am not sure whether we'll pare it down. I'm not sure about that but maybe they'll look slightly different. So, for instance, the next-generation XJ will be fully electric. So, it's a different interpretation of a sedan but it's a sedan," he said.
In addition, Eberhardt said Jaguar was just as committed to sportscars.
“The fact that we just launched a refreshed F-Type is proof that we still believe in sportscars, especially the Jaguar brand. And while the volume might not be what it once was, we still think that it's the heart and soul of our company."