American motorsport star Ken Block will be officially joining the Audi stable as a partner for exclusive joint projects in the field of electric mobility. The icon says that he has always shown an affinity for the brand and expresses his excitement for this partnership.
“Audi is the brand that ignited my passion for motorsport. I am extremely excited to start this new chapter. Together, we will develop innovative projects and push the boundaries of electric mobility.” Block says.
“Electric mobility is the future”, says Block. “I see the electric car as a leap forward for us as a society in order to create something that can not only reduce emissions and hopefully make the planet a better place. But not only that: it’s also about performance. I love anything that makes me go faster. Electric cars can do that. And as far as sound goes, I have kids who don’t care about that. They think that the sound of electric cars is just as cool as the sound of internal combustion engines.”
“Audi stands for ‘Vorsprung durch Technik’,” says Oliver Hoffmann, Board Member for Technical Development at Audi. “Every day we are trying to push boundaries to create the future of mobility. Our goal is to fascinate our customers with progressive design, innovative technology and a broad digital ecosystem. I am delighted that we were able to attract Ken Block and his team to Audi.”
