Automobili Lamborghini has announced further record sales for the first nine months of 2021. The period between January and September of this year has seen the company achieve a record 6 902 units delivered to customers.
This figure means Lamborghini is up 23 per cent compared to the same period in 2020, which in turn, despite the COVID-19 pandemic, was an increase of nearly six per cent compared to the first three quarters of 2019. The brand says that the outlook is equally positive with a strong order book that continues with demand across the product portfolio.
“The Lamborghini brand is in an extremely strong position, with a comprehensive and highly desirable model range across V10, V12 and the Urus Super SUV,“ said Chairman and CEO Stephan Winkelmann. “The company not only weathered the difficult climate of the last 18 months but consistently maintained its volume growth, which is testament to the strength of our product portfolio, the marque’s continuing appeal worldwide and our business strategy and dealer network.
“Earlier this year we announced a robust roadmap towards future product electrification that starts with hybridization of the entire range in 2024 including the vision for a new fully-electric fourth model within the decade.
“In the meantime, we continue to celebrate the aspirated Lamborghini engine: deliveries started this summer of the motorsport-inspired Huracán STO while two limited edition V12s, the ‘last’ Aventador Ultimae and Countach LPI 800-4 announced this summer are already sold out, with a circa 12-month lead-time on our broader product range.”
In the three main regions over the first nine months of 2021, the Americas has increased its delivery to customers by 2 407 units, up 25 per cent over the same period in 2020, with Europe, Middle East and Africa up 2 622 units and 17 per cent and Asian Pacific regions showing an increase of 1 873 units and 28 per cent over 2020 figures.
The Urus maintains its position as the top-selling model with 4 085 units, plus 25 per cent, followed by Huracán (2 136 units up 28 per cent, while Aventador sales remain stable with 681 units, in line with its planned lifecycle.