Daytona says it has been appointed the “sole distributor” for Lotus vehicles in South Africa.
The British brand’s wares will be displayed at Daytona’s showroom in Melrose Arch, Johannesburg. The company has already confirmed the new electric Evija hypercar will “form the centrepiece” of the opening celebrations.
Daytona is also the sole importer and distributor of Aston Martin, McLaren, Pagani and Rolls-Royce vehicles. Its Melrose Arch facility includes a 4 000 m2 showroom (with a coffee bar, client lounges and private meeting rooms) plus a 4 000 m2 workshop.
“Being appointed as the new sole distributor for this prestigious brand – a brand well-known and loved by South Africans – is truly exciting. We strongly believe that Lotus will complement our current brand mix and offering to our clients and we look forward to what the future holds for this partnership,” said Justin Divaris, CEO of Daytona.
The Norfolk-based automaker was founded in 1948, with Chinese company Geely taking a majority stake in 2017.
Geoff Dowding, executive director for sales and aftersales at Lotus, added the automaker was “delighted to be working with the Daytona team in South Africa”.
“Lotus has always enjoyed strong support in this market, and the new Lotus sales and service centre in Melrose Arch is a wonderful addition to our global network of retailers,” said Dowding.