An all-new Maserati Quattroporte and Levante may be making an appearance next month, based on information from unnamed insiders within the company. This will be the Italian brand’s attempt at reviving its presence in the luxury market…
According to a report by Supercar Blog, Maserati is planning a revival of the Quattroporte and Levante. This duo will introduce the Stellatis-owned Italian brand’s new design language and debut on 10 December 2026. All we have for now is an official reveal date, with no information regarding what we can expect in terms of specifications. Maserati CEO Santo Ficili has already commented that the next Quattroporte may embrace the shooting brake or crossover body style, akin to the Ferrari Purosangue.
The Maserati Quattroporte and Levante’s unsuccessful sales run
During the final five years of Quattroporte and Levante production, global sales performance experienced a steady decline. The Quattroporte, which bowed out in late 2023, faced steep competition within the executive saloon segment. High pricing and an ageing platform caused global volumes to drop sharply, leaving the flagship sedan as a low-volume niche offering.
The Levante, which was the primary volume generator for the brand during the late 2010s, also suffered from weakening market demand. Production officially concluded in early 2024 at the Mirafiori plant in Turin. Between 2020 and 2024, buyers increasingly shifted their focus towards newer rival luxury crossovers and electric alternatives.
The sunsetting of both models created a substantial void in Maserati’s product lineup. Total global vehicle deliveries for the brand plummeted from over 24 000 units in 2022 to roughly 11 100 units in 2025. Weak demand in key international markets like North America and China further exacerbated the downturn. Ultimately, the retirement of these two core nameplates marked the end of an era for the Italian marque as Stellantis reshaped its luxury strategy.
Maserati continues to struggle in today’s challenging global market
Maserati’s global sales performance in 2026 reflects a steep decline, with global deliveries dropping by 37% to 2 737 units during the first half of the year. Key markets like the United States plunged by nearly 46%.
Parent company Stellantis has pivoted Maserati away from chasing volume goals. The current strategy emphasises ultra-luxury positioning, bespoke personalisation, and higher profit margins. With the Grecale SUV as its primary entry model, Maserati is restructuring its lineup around high-end GranTurismo and GranCabrio offerings, while preparing new luxury crossover concepts to replace retired flagships.
