Mazda Southern Africa has revealed that it sold 9 066 units on the local market in 2015, which represents year-on-year growth of some 84%.
And the local arm of the Japanese automaker says the first six months of 2016 have seen yet more progress, with 6312 units already sold, despite a shrinking market.
This is an average of 1 052 units a month and, compared to the same period in 2015, represents an increase of around 61%. It appears that the Mazda CX-5 has been driving the brand’s local resurgence, with sales of the compact SUV increasing a whopping 93% year-on-year.
Indeed, together with the Mazda3, the CX-5 makes up 55% of the automaker’s local sales volume. The Mazda2 and CX-3, meanwhile, form just under 40% of volume, which sees the BT-50 bakkie accounting for just 6% of total sales year-to-date (compared to 48% back in 2014).
The Mazda brand was officially re-introduced to the South African market in October 2014 after splitting from Ford.