Porsche has released its global sales figures for 2020, with a total of 272 162 units (down three pecent, year on year) delivered during the year.
The Cayenne (including the coupé body style) again led the charge with 92 860 units (up one percent) delivered. Interestingly, the Zuffenhausen-based firm opted not to include Macan sales figures in its press material. It did, however, reveal that as many as 20 015 units of the all-electric Taycan were registered during the year, despite a six-week stop to production “just as the new model was ramping up”.
The 911, meanwhile, added 34 328 units, while the 718 range finished the year on 21 784 units (up six percent).
The Chinese market accounted for 88 968 vehicles (up three percent), while the Asia-Pacific, Africa and Middle East region grew four percent to 121 641 units. Porsche delivered 80 892 vehicles in Europe and 69 629 in America.
“The corona crisis posed a great challenge from spring 2020 onwards. Nevertheless, we were able to keep deliveries comparatively stable for the year as a whole,” said Detlev von Platen, member of the executive board for sales and marketing at Porsche.
“Our fresh, attractive product range, the successful start of the Taycan as the first all-electric Porsche and the charisma of our brand – all this contributed to this positive result despite the difficult times."
Von Platen suggested the company was optimistic about further positive developments in 2021.
“We are continuing our product offensive – our customers can look forward to it. It will include additional derivatives of the all-electric Taycan and the 911, among others. We are full of optimism and looking forward to 2021, a year that will also be characterized by unique experiences with the Porsche brand.”