The Porsche Taycan has proven to be a massively successful product over the year of 2021 so far. The brand confirms that the EV has outsold its two sportscar models as well as the Panamera. Overall, sales for the brand are up by 13 per cent year-to-date.
Demand for Porsche models rose across all sales regions, with the US again recording particularly strong growth. “The very high demand for our sports cars continued into the third quarter and we are delighted to have been able to supply so many cars to customers during the first nine months of the year,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.
“The order books are nicely filled and are, in turn, filling us with optimism and enthusiasm as we approach the year-end rush. However, the coronavirus situation remains dynamic and we are facing challenges in sourcing semiconductors. For these reasons, we are keeping a very close eye on current developments to ensure that we can continue to react in a flexible manner.”
The Porsche Cayenne remains the most successful model, with 62 451 examples delivered, followed by the Macan with 61 944 units which reflects a 12 per cent increase. The fully electric Taycan was also extremely popular, with 28 640 cars being delivered to customers. Now in its second full year on the market, it is on a par with the iconic 911 sports car, 27 972 of which were delivered in the first three quarters. This reflects an increase of ten per cent. The 718 Boxster and 718 Cayman were purchased by 15 916 customers, which represents a rise of one per cent compared to the same period last year. Deliveries of the Panamera also remained firmly at the previous year’s level with 20 275 examples. This is an increase of one per cent.
Once again, the largest increase was seen in the USA where Porsche delivered 51 615 vehicles in the first nine months. This represents an increase of 30 per cent compared with the same period last year. Across the American continent as a whole, Porsche made a total of 63 025 deliveries, 29 per cent more than in the first three quarters of 2020.
China, which is the largest single market, contributed 69 789 vehicles to the total number delivered, an increase of 11 per cent. In total, deliveries to Asia-Pacific, Africa and the Middle East increased by 12 per cent. Porsche cars were delivered to 97 841 customers in these regions. Porsche’s sports cars also enjoyed great popularity in Europe where 56 332 vehicles were delivered to customers. This reflects an increase of two per cent on the previous year. In Germany, demand increased by nine per cent between January and September, with 19 099 units delivered.