The Renault Sandero has claimed the title of the best-selling passenger car throughout Europe for the first time since it was first launched in 2008. While quite a notable achievement, its win is largely due to the ongoing semiconductor crisis.
For the month of July, the Renault Sandero (which bears the Dacia brand in the European market) sold 20 466 units which is a six per cent increase over the previous year but a two per cent decrease over 2019. Second in line was the Volkswagen Golf with a figure of 19 425 which is a 37 per cent decrease year-on-end. The Toyota Yaris and Volkswagen Polo followed closely with a sales figure of 18 858 and 17 343 units respectively.
Automotive News Europe reports that overall registrations in the region fell 24 per cent in July which puts an end to the four months of growth.
New car sales fell to 967 830 units last month from the 1,27 million figure seen in July 2020. This, according to data from 26 European markets collected by JATO Dynamics. It’s noted that registrations fell in most European markets in July, as the pandemic continued to weigh on consumer confidence and the global shortage of microchips hit the availability of many models.
All major brands saw sales decline with Renault down 54 per cent, Ford down 46 per cent, Nissan down 37 per cent, Peugeot down 34 per cent and Citroen down 31 per cent. Volkswagen, Europe’s top-selling brand, saw registrations drop 19 per cent. Helped by the Sandero’s popularity, Dacia’s 16 per cent decline was less than the overall market.
The third generation of the Renault Sandero sold under the Dacia brand was introduced last year and has noted to be boosting the sales, making it Europe’s best-selling car among private retail customers, JATO analyst Felipe Munoz said.
“Dacia is more or less offering it at the same price of the previous one,” Munoz said.