In the brand’s 116-year history, Rolls-Royce confirms that it has set a new quarterly sales record as the first three months of 2021 comes to an end. This bests the record the British marque set in 2019 with it experiencing sales growth in all markets.
From the beginning of January to the end of March, Rolls-Royce delivered 1 380 cars to customers; a 62 per cent increase from the same period last year. Significant growth was seen in China, USA and Asia Pacific.
Rolls-Royce attributes this success to models such as the Ghost, which launched last year, and the Cullinan. The success of these two models is set to continue through the second half of 2021 based on its order books.
Bespoke commissions remain at the record levels seen in 2020, with a number of outstanding individual examples already delivered this year, including the Koa Phantom and Iridescent Opulence Phantom. All 20 of the Phantom Tempus Collection cars have been allocated to customers worldwide as well.
Reflecting on the results, Chief Executive Officer of Rolls-Royce Müller-Ötvös said, “We’ve responded to recent challenges with our customary boldness, imagination and inventiveness, underpinned by meticulous planning and a relentless focus on our customers’ needs and requirements. Every member of our extraordinary team, at the Home of Rolls-Royce at Goodwood and across the globe, has been crucial to delivering these remarkable results; their skills, talents, commitment and enthusiasm make us who we are.”