Rolls-Royce has announced that it will be embracing electrification is an exclusive means of propulsion by 2030. This means that its iconic V12 powertrains will soon come to an end after almost a century.
While teasing the official reveal of the first all-electric Spectre, that is expected to be unveiled today, company Chief Executive Officer, Torsten Müller-Ötvös said “With this new product we set out our credentials for the full electrification of our entire product portfolio by 2030. By then, Rolls-Royce will no longer be in the business of producing or selling any internal combustion engine products.
“Spectre is the living fulfilment of Charles Rolls’ Prophecy. My Promise, made on behalf of Rolls-Royce Motor Cars, is kept. Now we begin a remarkable undertaking. I am proud that we will continue to propel the world’s most progressive and influential women and men into a brilliant, electrified future.
“These extraordinary products prompted a huge amount of interest in electric powertrain technology amongst our clients. They considered it as the perfect fit for Rolls-Royce. And, over the past decade, I have been repeatedly asked, ‘When will Rolls-Royce go electric?’ and ‘When will you produce your first electric car?’
“I answered with an unambiguous promise: ‘Starting this decade.’ Today, I’m keeping my word.”
The brand says that its upcoming product fulfils the prophecy of its founder who experienced an early electric motor car named the Columbia and declared its electric drive to be ideal.