Last year saw Rolls-Royce Motor Cars has achieve a new annual global sales record, surpassing the previous year’s figure by 25% the firm says.
According to the luxury automaker, sales have increased across all regions, while a significant growth in demand was reported in its key markets. The North American market was accountable for roughly a third of global sales (1 717 vehicles), followed by China and Europe completing the top three.
So how many luxury vehicles did Rolls-Royce sell in 2019? A total of 5 152 vehicles bearing the Spirit of Ecstasy were delivered to customers in more than 50 countries via its global network of 135 delearships. According to Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, the record-breaking sales figure was driven by the high demand for the Cullinan (a Black Badge variant joined the line-up end of last year). The company’s first-ever SUV is the fastest-selling Rolls-Royce model in history, the British marque said.
Rolls-Royce does, however, want to retain exclusivity. “While we celebrate these remarkable results we are conscious of our key promise to our customers, to keep our brand rare and exclusive,” Müller-Ötvös said.