Last year, the anticipated SA Festival of Motoring was called-off due to the hard lockdown measures implemented at the hands of the Covid-19 pandemic. With this, the organisers stated that plans to reschedule for this year were underway but given the latest rise in cases, the event has been postponed yet again.
“Given the latest surge in Covid-19 cases and the worsening of the third wave, Messe Frankfurt South Africa has decided to postpone the 2021 Festival of Motoring,” says Managing Director, Joshua Low.
“The safety of our exhibitors, attendees and staff is of the outmost concern for us. We believe this to be in the best interest of the industry and the event,” says Low. “We understand the significant impact of Covid-19 on the industry, but we are excited about the next event; with new feature areas, an additional focus on B2B and other initiatives to ensure that it will be the best one yet,” he adds.
The fifth edition of the SA Festival of Motoring has been rescheduled at the Kyalami Grand Prix Circuit, from the 26-28 August 2022.
“FoM will provide the ideal platform for the industry to relaunch and engage with consumers in an experiential format. We have received overwhelmingly positive feedback from sponsors, exhibitors and OEMs in support of this decision, with a great deal of interest in participating at the event in 2022. We worked hard to develop customised areas for participating manufacturers, streamlined the content by adding an all-new Speed Challenge. In addition, the event will provide culinary experiences with Celebrity Chef Reuben Riffel and a range of family friendly activities. A new and improved marketing campaign will ensure all participants derive greater value from the event,” says Show Director, Judy Maharaj.
“We know how much the SA Festival of Motoring community enjoys coming together for a motoring extravaganza each year. We guarantee fans of the event that they will get to touch, feel and smell the Festival of Motoring experiences again,” concludes Maharaj.