
The monthly Naamsa stats generally make for rather interesting reading. But, naturally, we tend to focus on the best-performing vehicles in terms of sales.
Indeed, we’ve already reported the 10 best-selling passenger cars of February 2017, as well as listing the 10 best-selling bakkies in our market for the same period.
But now we’ve decided to take a look at the worst-selling passenger car models on our shores. Of course, we must bear in mind that certain importers – such as Hyundai and Kia – do not submit individual model sales figures, instead only disclosing aggregate sales stats. Mercedes-Benz, too, has taken a similar stance in recent times, while BMW SA has also just joined the non-reporting party.
Also, take note that – in order to make this list more relevant – we’ve excluded vehicles ranges that start at more than R500 000. Otherwise, this table would be dominated by luxury manufacturers such as Bentley, Ferrari and Maserati, whose high-priced vehicles traditionally sell in tiny numbers. We also don’t count the sales from run-out stock of vehicles that have been discontinued locally (you can see some examples below).
So, what happened in February 2017?
Well, Tata sold just one Manza across Mzansi over the entire month, while the Toyota Prius, Volkswagen Beetle and Volvo V60 each managed just two units.
The Ford Fusion and Peugeot 2008 sold just three units apiece, while the Infiniti Q50, Tata Vista and Toyota 86 each managed four. The Abarth 500, Mahindra Xylo and Mazda MX-5 round out the table, each registering a total of six for February.
Some of the discontinued models we didn’t take into account include the Chevrolet Sonic (1), Citroën C4 Cactus (1), Mahindra Quanto (1), Volkswagen CC (1), Renault Megane III (2, as opposed to 32 Megane IV units) and Opel Mokka (5, as opposed to 115 Mokka X units).
For reference, see January’s list here.
South Africa’s 12 worst-selling passenger cars (under R500k) of February 2017:
Tata Manza – 1
Toyota Prius – 2
Volkswagen Beetle – 2
Volvo V60 – 2
Ford Fusion – 3
Peugeot 2008 – 3
Infiniti Q50 – 4
Tata Vista – 4
Toyota 86 – 4
Abarth 500 – 6
Mahindra Xylo – 6
Mazda MX-5 – 6
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