The monthly Naamsa stats generally make for rather interesting reading. But, naturally, we tend to focus on the best-performing vehicles in terms of sales. Indeed, we’ve already reported the 10 best-selling passenger vehicles of December 2019, as well as listed the 10 best-selling bakkies in our market for the same period. But now we’ve decided to take a look at the worst-selling passenger car models on our shores.
Of course, we must point out that some automakers (such as Mercedes-Benz) disclose only aggregate sales statistics. Also, take note that – in order to make this list more relevant – we’ve excluded vehicle ranges that start at more than R500 000. Otherwise, this table would be dominated by luxury manufacturers such as Bentley, Ferrari and Maserati, whose high-priced vehicles traditionally sell in tiny numbers.
In addition, we don’t count sales from run-out stock of vehicles that have been officially discontinued locally (if the vehicle in question is no longer listed on the manufacturer’s local site, we won’t include it in the list below). And we’ve also heeded the call to include model ranges that failed to sell a single unit.
So, what happened in the final month of 2019? Well, not a single Alfa Romeo Giulietta nor Toyota Prius was registered, while just one example of the Fiat 500X and one of the Subaru Impreza were sold. The Abarth 595 range and the Peugeot 308 (which we understand will soon be discontinued locally) managed two sales apiece, as did the Suzuki Grand Vitara. Opel’s Adam (3), Combo Life (4) and Mokka X (4) also made the list.
The Citroën C5 Aircross found itself in the mix with five units registered over the month, while the Landwind X5 closed out the table with six units.
For reference, see November 2019’s list here.
SA’s 12 worst-selling passenger cars (under R500k) of December 2019
Alfa Romeo Giulietta – 0
Toyota Prius – 0
Fiat 500X – 1
Subaru Impreza – 1
Abarth 595 – 2
Peugeot 308 – 2
Suzuki Grand Vitara – 2
Opel Adam – 3
Opel Combo Life – 4
Opel Mokka X – 4
Citroën C5 Aircross – 5
Landwind X5 – 6