The monthly Naamsa stats generally make for rather interesting reading. But, naturally, we tend to focus on the best-performing vehicles in terms of sales. Indeed, we’ve already reported the 10 best-selling passenger vehicles of February 2020, as well as listed the 10 best-selling bakkies in our market for the same period. But now we’ve decided to take a look at the worst-selling passenger car models on our shores.
Of course, we must point out that some automakers, such as Haval, Mercedes-Benz and BMW, disclose only aggregate (or indeed quarterly) sales statistics. Also, take note that – in order to make this list more relevant – we’ve excluded vehicle ranges that start at more than R500 000. Otherwise, this table would be dominated by luxury manufacturers such as Bentley, Ferrari and Maserati, whose high-priced vehicles traditionally sell in tiny numbers.
In addition, we don’t count sales from run-out stock of vehicles that have been officially discontinued locally (if the vehicle in question is no longer listed on the manufacturer’s local site, we won’t include it in the list below). And we’ve also heeded the call to include model ranges that failed to sell a single unit.
So, what happened in the second month of 2020? Well, Subaru again failed to sell a single Impreza, while Fiat could register just one Panda. The Abarth 595 range ended February on two units, a number matched by the Suzuki Grand Vitara (although we hear the latter will soon be discontinued, it's still listed on the firm’s local website).
Alfa Romeo’s Giulietta managed three registrations, while Opel’s Adam and Combo Life could muster just four apiece. Fiat found six buyers for its 500X, while the Landwind X5 closed the month on seven registrations. Opel’s woes continued with the Astra, Grandland X and Mokka X managing nine sales each.
SA's 12 worst-selling passenger cars (under R500k) of February 2020:
Subaru Impreza – 0
Fiat Panda – 1
Abarth 595 – 2
Suzuki Grand Vitara – 2
Alfa Romeo Giulietta – 3
Opel Adam – 4
Opel Combo Life – 4
Fiat 500X – 6
Landwind X5 – 7
Opel Astra – 9
Opel Grandland X – 9
Opel Mokka X – 9
Ryan has spent most of his career in online media, writing about everything from sport to politics and other forms of crime. But his true passion – reignited by a 1971 Austin Mini Mk3 still tucked lifeless in a dark corner of his garage – is of the automotive variety.