The monthly Naamsa stats generally make for rather interesting reading. But, naturally, we tend to focus on the best-performing vehicles in terms of sales. Indeed, we’ve already reported the 10 best-selling passenger vehicles of June 2019, as well as listed the 10 best-selling bakkies in our market for the same period. But now we’ve decided to take a look at the worst-selling passenger car models on our shores.
Of course, we must point out that some automakers (such as Mercedes-Benz) disclose only aggregate sales statistics. Also, take note that – in order to make this list more relevant – we’ve excluded vehicle ranges that start at more than R500 000. Otherwise, this table would be dominated by luxury manufacturers such as Bentley, Ferrari and Maserati, whose high-priced vehicles traditionally sell in tiny numbers.
In addition, we don’t count sales from run-out stock of vehicles that have been officially discontinued locally (if the vehicle in question is no longer listed on the manufacturer’s local site, we won’t include it in the list below). And we’ve also heeded the call to include model ranges that failed to sell a single unit.
So, what happened in the sixth month of 2019? Well, the Subaru Impreza and Toyota Prius each failed to register a sale during the month. Take note the Ford Focus was not included on the Blue Oval brand’s latest official pricing bulletin, so it no longer features here (no units were registered in June ... and no word on whether the next-generation model is still on the cards for SA).
The Abarth 595 range, Alfa Romeo Giulietta, Fiat 500X and Fiat Panda, meanwhile, each mustered just a single sale, while the Jeep Renegade, Opel Adam and Suzuki Grand Vitara managed three apiece.
The Landwind X5 (4), Mahindra Thar (5) and Mini Convertible (6) rounded out the table. We also noted the absence of the Nissan Juke from Naamsa’s sales statistics document for June, with the local arm of the Japanese firm having removed it from its website (along with the NV200).
For reference, see May 2019’s list here.
SA's 12 worst-selling passenger cars (under R500k) of June 2019
Subaru Impreza – 0
Toyota Prius – 0
Abarth 595 – 1
Alfa Romeo Giulietta – 1
Fiat 500X – 1
Fiat Panda – 1
Jeep Renegade – 3
Opel Adam – 3
Suzuki Grand Vitara – 3
Landwind X5 – 4
Mahindra Thar – 5
Mini Convertible – 6