The monthly Naamsa stats generally make for rather interesting reading. But, naturally, we tend to focus on the best-performing vehicles in terms of sales. Indeed, we’ve already reported the 10 best-selling passenger vehicles of August 2019, as well as listed the 10 best-selling bakkies in our market for the same period. But now we’ve decided to take a look at the worst-selling passenger car models on our shores.
Of course, we must point out that some automakers (such as Mercedes-Benz) disclose only aggregate sales statistics. Also, take note that – in order to make this list more relevant – we’ve excluded vehicle ranges that start at more than R500 000. Otherwise, this table would be dominated by luxury manufacturers such as Bentley, Ferrari and Maserati, whose high-priced vehicles traditionally sell in tiny numbers.
In addition, we don’t count sales from run-out stock of vehicles that have been officially discontinued locally (if the vehicle in question is no longer listed on the manufacturer’s local site, we won’t include it in the list below). And we’ve also heeded the call to include model ranges that failed to sell a single unit.
So, what happened in the eighth month of 2019? Well, Subaru failed to register a single Impreza, while just one unit each of the Honda Brio (which is still listed on the brand’s local website, although we suspect stock is close to running dry, what with the second-generation model not destined for SA), Abarth 595, Mini Convertible and Toyota Prius was sold.
Just two examples of the Alfa Romeo Giulietta and two more of the Suzuki Grand Vitara found homes in August, while the GWM M4 and Landwind X5 each mustered three sales. The Honda Civic and Volvo V40 Cross Country ended on six apiece, while Mahindra registered seven examples of its Thar and seven of its TUV300.
Interestingly, the Fiat 500X (10), Fiat Panda (10) and Jeep Renegade (21) managed to avoid placing on the list this month. For reference, see July 2019’s list here.
SA's 13 worst-selling passenger cars (under R500k) of August 2019
Subaru Impreza – 0
Abarth 595 – 1
Honda Brio – 1
Mini Convertible – 1
Toyota Prius – 1
Alfa Romeo Giulietta – 2
Suzuki Grand Vitara – 2
GWM M4 – 3
Landwind X5 – 3
Honda Civic – 6
Volvo V40 Cross Country – 6
Mahindra Thar – 7
Mahindra TUV300 – 7