The monthly Naamsa stats generally make for rather interesting reading. But, naturally, we tend to focus on the best-performing vehicles in terms of sales. Indeed, we’ve already reported the 10 best-selling passenger vehicles of August 2019, as well as listed the 10 best-selling bakkies in our market for the same period. But now we’ve decided to take a look at the worst-selling passenger car models on our shores.
Of course, we must point out that some automakers (such as Mercedes-Benz) disclose only aggregate sales statistics. Also, take note that – in order to make this list more relevant – we’ve excluded vehicle ranges that start at more than R500 000. Otherwise, this table would be dominated by luxury manufacturers such as Bentley, Ferrari and Maserati, whose high-priced vehicles traditionally sell in tiny numbers.
In addition, we don’t count sales from run-out stock of vehicles that have been officially discontinued locally (if the vehicle in question is no longer listed on the manufacturer’s local site, we won’t include it in the list below). And we’ve also heeded the call to include model ranges that failed to sell a single unit.
So, what happened in the eighth month of 2019? Well, Subaru failed to register a single Impreza again, while just two units of the Opel Adam were sold. One Abarth 595, five Mini Clubmans and three Mini Convertibles were sold while the Toyota Prius failed to move any units.
Just one example of the Alfa Romeo Giulietta and two more of the Suzuki Grand Vitara found homes in September, while Mahindra registered six examples of its Thar and four of its TUV300.
FCA saw a decline in the 500X (two) but further increases in the Fiat Panda (12). For reference, see August 2019’s list here.
SA's 13 worst-selling passenger cars (under R500k) of September 2019
Subaru Impreza – 0
Toyota Prius – 0
Alfa Romeo Giulietta – 1
Abarth 595 – 1
Fiat 500X – 2
Opel Adam - 2
Suzuki Grand Vitara – 2
Mini Convertible – 3
Mahindra TUV300 – 4
Mini Clubman - 5
Honda Brio – 5
Mahindra Thar – 6
Landwind X5 – 6