The monthly Naamsa stats generally make for rather interesting reading. But, naturally, we tend to focus on the best-performing vehicles in terms of sales. Indeed, we’ve already reported the 10 best-selling passenger vehicles of May 2019, as well as listed the 10 best-selling bakkies in our market for the same period. But now we’ve decided to take a look at the worst-selling passenger car models on our shores.
Of course, we must point out that some automakers (such as Mercedes-Benz) disclose only aggregate sales statistics. Also, take note that – in order to make this list more relevant – we’ve excluded vehicle ranges that start at more than R500 000. Otherwise, this table would be dominated by luxury manufacturers such as Bentley, Ferrari and Maserati, whose high-priced vehicles traditionally sell in tiny numbers.
In addition, we don’t count sales from run-out stock of vehicles that have been officially discontinued locally (if the vehicle in question is no longer listed on the manufacturer’s local site, we won’t include it in the list below). And we’ve also heeded the call to include model ranges that failed to sell a single unit.
So, what happened in the fifth month of 2019? Well, there were no buyers for the Ford Focus (which is still listed on Ford SA’s website), Nissan NV200 and Subaru Impreza, while just a single Toyota Prius was registered in May 2019.
The Alfa Romeo Giulietta, Fiat 500X and Suzuki Grand Vitara each managed two units, while the Landwind X5 added three, and the Abarth 595 and Fiat Panda four apiece. The Mini Convertible finished the month on five registrations, with the Fiat Tipo, Jeep Renegade and Peugeot 308 each mustering seven sales.
For reference, see April 2019’s list here.
SA's 14 worst-selling passenger cars (under R500k) of May 2019
Ford Focus – 0
Nissan NV200 – 0
Subaru Impreza – 0
Toyota Prius – 1
Alfa Romeo Giulietta – 2
Fiat 500X – 2
Suzuki Grand Vitara – 2
Landwind X5 – 3
Abarth 595 – 4
Fiat Panda – 4
Mini Convertible – 5
Fiat Tipo – 7
Jeep Renegade – 7
Peugeot 308 – 7